When Social Media Doesn’t Work: How to Build a Smarter Online Marketing System

1:00 PM - 2:00 PM
Las Vegas Convention Center, South 228

Format: Building Knowledge Session
Level of Content: Novice
Track: Sales, Marketing & Customer Focus
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Appropriate for: Single Family - Production , Sales & Marketing Professionals, Single Family - Custom

Speaker(s): 
Jimmy Diffee, CSP, The Bokka Group, Denver, CO
Dawn Sadler, Idea One Media, New York, NY

What It’s About:
Many home builders report that they've been pinning, tweeting and posting for years without generating a meaningful number of leads and sales. As the market continues to strengthen, builders are also finding it more challenging to find the time to manage an effective online presence. So what's the secret to converting tweets, pins and posts into clicks, conversions and closings? In this highly interactive session, you'll discover how to develop a scalable system for your online marketing including social media, SEO, blogs and email marketing.

What You'll Learn:
Understand why social media fails and how to resolve it.
Learn how to create an easily managed system to generate online leads 24/7.
Attract the right leads for your business and avoid wasting time and energy on low quality leads.