Wow Buyers & Increase Profits with Lighting

10:00 AM - 11:00 AM
Las Vegas Convention Center, South 220

Format: Building Knowledge Session
Level of Content: Novice
Track: Building Techniques, Systems & Materials
Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA - 1.00 LU hour(s)
Appropriate for: Remodelers, Designers, Architects, Engineers & Planners, Single Family - All

Speaker(s): 
Jeffrey R Dross, Kichler Lighting, Cleveland, OH

What It’s About:
Lighting, when thoughtfully integrated, can make homes more functional, appealing and worth more money. Unfortunately, lighting is often relegated to a footnote, and in our model homes and design centers, it is usually poorly implemented and dated. In this session, you'll discover how lighting can wow your buyers and have a major impact on your bottom line. You will explore how to address the unique needs of different users of a home, from seniors to students, and why economic factors are as important as aesthetic ones when choosing lighting. Examples for properly lighting model homes will also be shown. Through thoughtful design and use, you can help buyers make choices that result in better homes for them and higher profits for you.

What You'll Learn:
Explore how to design impactful model homes and design centers that encourage customers to upgrade their lighting choices.
Understand how to help customers make wise lighting and ceiling fan decisions that will result in lower monthly operational cost for their home.
Investigate the elements of lighting that are better for customers and will increase their home's enjoyment and comfort.
Discover the latest lighting trends that consumers want and expect in their new, or remodeled home