Your Identity: How to Stand Out from the Crowd

Tuesday, January 19 | 1:00 - 2:00 PM
Location: South 221

Format: Building Knowledge Session 
Level of Content: Intermediate 

Appropriate for: Remodelers, Subcontractors & Specialty Trade Contractors, Single Family - All

Track(s): Sales, Marketing & Customer Focus

Speaker(s): Rich Harshaw, Monopolize Your Marketplace, Southlake, TX

What It’s About:
The new reality is this: The way people look for and find contractors has radically changed in the last five years. But the hard truth is this: Most contractors are clinging to the same old advertising from the past instead of adjusting their marketing to match the new reality - and it's simply not working. In this session, you'll learn about the concept and importance of identity, how to establish an identity for your business and how to portray your identity with precision and power. While information found on builders' websites is often the same, you can stand out from the crowd by doing things differently.

What You'll Learn:
Understand how the market for the construction industry has changed over the last five years.
Understand what "identity" means and why it is critical to your business.
Understand why your identity needs to be effectively portrayed with precision, power and passion on your website.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)