Moderator:
Skip Pizzi, NAB - Washington DC, USA
Panelists:
Robert Bleidt, Fraunhofer USA Digital Media Technologies - San Jose, CA, USA
Tim Carroll, Dolby Laboratories - San Francisco, CA, USA
Jim Starzynski, NBCUniversal - New York, NY, USA; ATSC Group - Washington D.C.
2019 has become a watershed year for the new ATSC 3.0 terrestrial broadcast television standard, as multiple stations across the country have been granted full-time operation licenses from the FCC, and stations in 40 markets have committed to full-time ATSC 3.0 operation by the end of 2020.
This next-generation TV transmission system offers ultra HD video (higher visual resolution, increased video dynamic range and higher frame rates) along with superior over-the-air reception, including mobile and automotive capability.
Moreover, the new standard incorporates enhanced audio with 3D immersive capabilities (either channel-, object- or scene-based), along with personalized sound preferences, including dialog, dynamic range and loudness level adjustments.
The Republic of Korea has been broadcasting in ATSC 3.0 for nearly three years (prior to the 2018 Winter Olympics in Seoul), and most recently has presented live FIFA World Cup coverage in immersive audio.
Several of the world’s foremost broadcast audio experts convene in this lively session to present the latest advancements and plans for ATSC 3.0, including the perspectives of broadcasters, SDOs and equipment manufacturers.